When you’re new to blogging social media can a bit overwhelming – especially when using platforms you might not have come across before – try these 25 Social Media Tips to Help Get Your Blog Posts Seen
Social media can be a bit of a minefield and is something people usually love or hate. Most people also tend to prefer one or two platforms to the others and the ones they are not so keen on can end up a little bit neglected. In this post I aim to give a few tips of each of the big social media platforms plus a few more generalized tips for automation and organization which should help save you time
Personally I love social media but making the change from just posting whatever you like to having to be organized and professional can be a challenge. What’s even more of a challenge is then using those social media channels to drive traffic to your blog or website.
Here are my top 25 social media tips for bloggers (although I think a lot of these could be applied to small businesses too) which should help drive traffic to your blog. At the moment about 80% of my blog traffic comes from social media.
Oh and you can find me on Social Media below!
Facebook is my favorite social media platform – from making money, saving money and being active in loads of fantastic groups – I feel I get so much out of it. However, growing a Facebook page from scratch can be difficult. Facebook like you to pay for ads and unless each post in getting lots of likes and comments Facebook won’t be showing it to very many people.
1. Share content other than your own
Once you have a Facebook page up and running for your blog or business it can be really easy to just share your own content and not really think about much else. But sharing other people’s content can actually help you grow your page and blog. I try to share one post each day from another blogger in my niche. I tag them and usually they will like the post, meaning more people will see my page. Then they will often do the same for me sharing any of my content that they enjoy – opening up my blog to a whole new audience.
2. Mix it up
Make sure you’re not just posting blog posts. Talk to your audience – asking what they need help with or advice on can help you create content that your audience will enjoy and therefore they are more likely to read and share. Other ideas include competitions and creating your own memes.
3. Groups that work for you
I am in literally hundreds of groups on Facebook. From buying and selling groups to super small niche specific blogging groups they all have a purpose that works for me. While I’m more active in some than others being in loads of of blogging and not really using them can be a bit pointless. Find the ones that work for you and ditch the rest as they can clutter your news feed and be distracting if you don’t love and engage with their content. I recently read a blog post that said ‘don’t join any blogging groups that don’t let you share your content everyday’ – while I think this is a little harsh, I do see where the author is coming from. I love groups that have an ongoing sharing thread where you can post every new blog post you publish, or that let you publish all new content straight to their wall (the best for this are bloggers hub and bloggers corner) These are also great places to source relevant content to share on Facebook and Pinterest.
4. Share Viral Content
Sharing relevant viral content, like sharing other bloggers work can help increase your audience and encourage engagement. For example, this morning I shared a video of a man who flew to London via Spain because it was cheaper than buying a train ticket. As it’s about money it’s relevant to my audience and it’s viral meaning it’s already had loads of likes and shares. Cute videos of cats and dogs always seem to go down well too even if not 100% relevant to your page!
5. Invite to Like
This is a great way to invite people to like your page that you might not be aware of. If someone likes your post you can click the list of likers and then invite them to like your page. This is why sharing viral content is so great – people will like your post of it and then you can invite them to like your page.
I think most people have a bit of a love hate relationship with twitter. It’s great for lots of chit chat with other bloggers and for chatting about day to day life. At the same time there are just so many tweets it can be hard to get your content seen. My next set of social media tips are all about getting the most out of twitter.
6. Use Hashtags
It may sound obvious but make sure you are using relevant hashtags when posting your content on twitter. This makes it easier to find and lots of companies search through relevant hashtags to find content to share. For example; I have a post on Saving on Groceries when Vegan whenever I share it on twitter I use the hashtags #vegan #veganfood #veganism. This means lots of vegan food based pages have found it and retweeted or liked it.
I was recently asked to go on Radio 5 Live because they found my blog post ‘why I wish we’d spent more money on our wedding‘ because I’d used the hashtag #wedding – this was a fantastic opportunity for me and it shows you never know who might find your content and get in touch.
7. Join in with Twitter Chats
Joining in with twitter chats is a good way to engage with new and like minded bloggers and help increase your audience. Most chats also let you share relevant content to that days theme. Twitter chats usually have a hashtag that you type at the end of each tweet so everyone in the chat can follow what’s being said.
My favourite twitter chat is #savvysunday hosted by The Frugal Teen from her chat account SavvySundayChat. The questions are usually money based so it’s great to get tips from others as well as sharing my own experience.
8. Check what’s Trending
When you are on twitter there is usually a list to one side of which hashtags are trending. Using these hashtags on relevant content can really help it to get seen. It can also help you plan relevant content too – search google for a list of awareness days throughout the year as these usually end up trending on twitter. For example, national cake day in the USA is on November 26th. If you have cake recipes sharing them on this day with the hashtag could lead to lots more views. Here is a list of food days to get you started.
9. ReTweet Accounts
Retweet accounts will share your content if you tag them in your tweet and this can be a great way to get your content in front of lots of new eyes.
A few Tips
- Don’t tag too many retweet accounts in each post – one or two is fine
- Only tag them once or twice a day – there’s no need to be spammy and annoying.
- Some accounts also have hashtags they like to use
10. Be Visual
As tweets are so short they can get lost among all the other noise on twitter. Using images and Gifs when you post can help you stand out and people will be more likely to see your tweets.
Instagram seems to be the holy grail of all social media accounts and the one which bloggers seem most keen to grow. Here are a few simple social media tips to get you started with Instagram.
11. Make Use of Hashtags
Instagram allows you to use 30 hashtags for each post. Make sure you are using ALL of them. I usually write out my hashtags in the notes section on my phone and then post them in the first comment after my picture (I’ll explain why below). As I often post similar finance related things I can often reuse ones I’ve already typed out.
12. Don’t Over do it
While on Twitter you need to post several times a day to be heard among all the noise. The most you should be posting on your feed Instagram is once or twice a day. Make use of Instagram stories for anything else.
13. Use Sharing Features
Instagram makes it super easy to share pictures across other platforms including Facebook and Twitter. This is why I post hashtags as a comment rather than with the pictures caption – I don’t want a picture popping up on my Facebook with 30 hashtags after it as it looks messy and hastags just aren’t as relevant on Facebook.
14. Don’t follow then unfollow
Lots of people grow their Instagram by following people so they follow back and the unfollowing them. This isn’t a good way to grow your account, it looks spammy and you should only be following people who’s content you think you will enjoy and engage with.
15 . Make use of links in your profile
Instagram doesn’t allow links to be posted as comments – well it does but they don’t show up a clickable links. If I’m posting on Instagram about my latest blog post I always remind my followers that there’s a link to my blog on my profile page. My blog homepage is set up to always show my latest post so this really works for me. I know other bloggers change the link in their bio to their latest blog post each time they post something new.
Pinterest is can take a while to get the hang of and even longer to start seeing results from. However, it’s worth persevering, as just one or two pins going viral can bring a huge amount of traffic to your site. Pinterest is more popular with women and things like recipes, crafts and DIY do particularly well on Pinterest.
16. All posts NEED a Pinterest image
Pinterest is a very visual medium and the images that do best on Pinterest are long images – a lot of big pinterest accounts won’t repin square or oblong images. I create my images in Canva which does have a feature especially for creating images for pinterest. If your unsure how to style your pins take a look through your feed to see what others are doing – obviously don’t completely replicate someone else’s work, just get a feel for what looks good and go from there (the image at the top of this post is a Pinterest image!)
17. Use the 20/80 rule
Pinterest works best when you pin more than just your own content. In fact most of the time on pinterest you should be pinning other people’s pins. Make sure you have plenty of boards set up that are relevant for your niche – mine include ‘Money saving tips’ ‘Groceries’ and ‘Budgeting’.
18. Have a ‘Best Of’ Board
Using a ‘Best of’ board is a great way to showcase just your own pins on Pinterest – making them easier for you and others to find a showcase of just your posts. Do not pin anyone else’s pins to this board!
19. Join Group Boards
Group boards are a great way to get your pins seen and repinned. Make sure your repin some content from the group for each pin you add and others will do the same for you meaning more eyes on your content. Finding open group boards can be tricky – try this Facebook group for finding boards that are open to join.
20. Board Covers
Board covers are great way to make your whole Pinterest look cohesive and on brand. They can be made in Canva then simply uplaoded as a pin and added as a cover.
Tips for Automation
Making the most of automation tools can help you get the most out of Social Media without having to spend and hours and hours on it each day. Taking the time once or twice a month to get everything scheduled for the coming weeks should help you feel more organized and give you time to focus on other things.
21. Facebook Scheduling Tool
If you’re new to having a Facebook page rather than just your personal Facebook profile there may be features that you are not yet aware of. When you go to publish a post on Facebook there also the option to schedule it and post it a later time. This means you can choose when each post goes live – this post gives tips for when that is (and includes info for twitter and Instagram too)
22. Tailwind & Tailwind Tribes
While I mentioned before that you should be pinning lots of content on Pinterest, what I didn’t mention was that pinning loads of content can be super time consuming. There are two main Pinterest automation services – neither of which are free but both of which have free trials. Personally I use tailwind. While progress is slow I have seen an increase in the number of views I’m having from Pinterest since using it – and it does make life easier.
Get a Free month of Tailwind here (affiliate link)
Tailwind tribes are a bit like Pinterest group boards – everyone shares each others content. Most groups ask that you repin one piece of content for every piece you add but sometimes it’s more so be sure to read the group rules.
I love buffer for scheduling – the free version is ideal for new bloggers who are just getting started and don’t need to do masses of automation in advance. It lets you schedule ten posts for facebook, twitter and G+ plus there’s features for Instagram. It also makes resharing content easy and encourages to change the wording each time you reshare from your queue.
24. Tweet Deck
No so much about automation but if you need to switch between personal and blog twitter accounts, or if you have a business account that you want to use as well Tweet Deck makes it easy. It also lets you organize your feed into different sections (such as specifics hashtags and accounts) which should help you find content you like more easily.
25. Find what works for you
There are so many social media automation tools out there it can be hard to decide which ones will work for you and not all of them are free so it can be tricky to decide which are worth your money over how much time they will actually save you. Some do have free trials so it might be worth giving these a go to see how you find them.
Here are some examples of Social Media scheduling tools