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Lidl and Aldi are well known for being the UK’s top budget supermarkets, but could you be saving even more money when shopping there?
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Lidl and Aldi have seen a huge increase in popularity in recent years due to their cut price groceries and weekly offers on fruit and vegetables. Aldi actually ranked alongside Waitrose last year as the UK’s favourite supermarket and both stores continue to increase their market share, with Aldi recently overtaking co-op to become Britain’s fifth biggest supermarket chain.
While consumers will most definitely see savings by switching to one of these two supermarkets, I wanted see if I could push discounts even further by applying the principles I would usually use when shopping at any of the big four.
I’ll be honest – I don’t usually shop Aldi or Lidl on a regular basis for the following reasons:
- I can’t get everything I need. My local Lidl doesn’t sell flour, soy sauce or some other basics. That said I will pop in if I’m nearby and there is particularly good offer on something.
- I often shop on my way home from work. Aldi and Lidl are not open as late as Co-op and Asda.
- They don’t accept coupons and are not featured on any of the shopping apps. I often base my shops around where I can grab the most offers and freebies to help me stick to my £50 budget.
- Stock – more often than not when I’ve popped in to pick up a specific offer – such as the Waygu burgers from Aldi – there has been no stock left. know this happens in the big supermarkets too but not nearly so often.
Lidl and Aldi don’t usually accept the coupons that other supermarkets would, like the caring everyday ones that can be printed off at home. However, both supermarkets do run regular conditional spend promotions. Sometimes these are in national newspapers, others they are in the shops own promotional materials that can be picked up in-store. They can also be found in the seasonal booklets that are sometimes posted through your door. My Mum got one of these recently for their Easter offerings, I did not. She does live closer than me to a Lidl store than me though.
At Christmas the Lidl food guide included vouchers for money off certain products including Belgian Chocolates which made them better than half price. These are always worth looking out for too.
I once entered a competition to win some hair care products from Lidl. Athough I didn’t win, 100 entrants were sent money off vouchers for the product featured. I had a massive issue using the voucher in-store. The cashier told me Lidl didn’t accept vouchers for that product. The store manager eventually ended up phoning head office who confirmed it was legit. A lot of faff for some money off a bottle of shampoo!
One of the biggest ways I like to save money on my weekly shop is buying the majority of my fresh produce from the reduced section. This includes all meat and most fresh fruits, vegetables and salads. While Lidl and Aldi do reduce some food, it’s not nearly as much as the more mainstream supermarkets. Aldi’s business model is very different to the big four. As they provide a much smaller product range, they know they will sell thousands of units of each product. This is how they keep their prices low and avoid needing to reduce items in the first place, as generally speaking they will sell them all before the use by date.
I have managed to spot a few reductions in Lidl but not as many as the big supermarkets and not by as big a discount. A few items such as bread and fresh meat sometimes have 30% off during the day. More reductions are added between 7pm-8pm but usually stop at a maximum of 50%. I have never seen fruit or vegetables reduced in my local Lidl but this may not be the case everywhere.
The great thing about Lidl is they sometimes start reducing items by 30% two or three days before the use by date meaning they will keep longer once you get them home and don’t need to be used straight away!
Try these last few tips to make sure your saving as much as you can at Lidl and Aldi.
- Sign up to the Aldi newsletter for discounts and offers staight to your inbox.
- Try having a meat free meal based around Aldi’s Super Six Fruit and Veg
- If you do regular big shops at lidl make sure you pick up two or three leaflets containing conditional spend vouchers.
- Don’t forget your bags (of course this applies to any supermarket)
- Ask friends if they buy the newspaper with the conditional spend voucher is in. If they’re not using it then ask them to pass it on to you. I always take vouchers from the papers at work – they would only go in the bin otherwise!